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Designing Delphia
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Oct 2020 - Nov 2021
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Role
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Senior Product Designer (second designer)
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Tools
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Miro, Figma, Framer, TryMyUI.com
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Overview
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About Delphia
Delphia is an investment app that uses pooled data & ML to predict company fundamentals.
I joined Delphia as the second designer of the team. I made our app better every iteration, weaving intention into every pixel.
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Project 1
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Signup & Onboarding
I designed Delphia’s sign up and onboarding experience. I designed the illustrations in Figma, animated them in AfterEffects, and delivered with Lottie. Collaborated with Rani Saha on the animation.
Onboarding forms
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Project 2
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Invest Graph Redesign
Context
We wanted to make the graph more informational and recognizable.
Before
Design
- I made the graph a lot simpler to make sure the graph is recognizable as a graph, even when it has few data points.
- I added "returns" and "total winnings" labels to clearly communicate the two values Delphia brings to customers.
- I added an indicator for net deposit amount in the dragging state so that the customers can see the investment returns compared to the deposit amount.
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Project 3
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Contribute Tab Redesign
Context
Important but overlooked
- Contribute tab is where customers contribute their data to Delphia, and it was vital to make the experience clear and understandable at a glance.
- We haven’t properly redesigned the Contribute tab after the rebranding. This area was left at a re-skinned state.
New product update
- Delphia started to offer no-fee investing for everyone, instead of contributing data to get fee discounts.
- The Contribute tab needed un update to reflect the new direction.
Design
- I redesigned the Contribute tab to be more engaging and understandable.
- I also made this page embody and express Delphia's branding.
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Project 4
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Portfolio Selection
Need
Customers should be able to view and compare different portfolios and choose the option that fits their best interest.
Design
- I emphasized how we use data, because that’s where Delphia is different from our competitors.
- I also rewrote the portfolio descriptions so it’s easier to understand.
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Project 5
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Referral Landing Page
- Designed the website to resemble a cordial invitation, revisiting and reinterpreting the original intent of the brand.
- Dedicated a section to explain what Delphia does and how it works.
- Highlighted how we handle security based on learnings from usability tests.
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Project 6
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Deco Design System
I’ve slowly compiled and refined common components as the product evolved. I also redrew the existing icons to match the new brand.
