Background
After the acquhire*, the Adept team renamed itself to Amazon's AGI Autonomy. (I took part in the naming.)
The team needed a new visual identity that is different from Amazon's to attract the industry's most skilled people. I designed a brand that is warm, reflects the organic nature of LLMs and computer-use agents, and most importantly distinct from other AI labs.
Project
Some unused concepts
Thank you Danielle, David, Kelsey for letting me do the branding and supporting me through the project.
Special thanks to Travis Geis.