I had designed Pinch's website platform 4 years ago in 2015. Over the course of 4 years, The tone of the contents has been refined and new problems have emerged.
Protect the sacred space between the reader and the content. Be subtle so that the illustration and content get more attention.
New contents should grab attention so that the subscribers find something new to read every day.
Fill all the design loopholes, as some features were added after the initial 2015 design. Carefully design every element and deliver a clear, unified voice.
Each blob and color symbolizes the three categories.
I brought dark mode into this update to make nighttime reading more comfortable. Now about 50% of the active users are using Dark mode (Aug 2019).
The fact that I was the only designer in this project was both exciting and terrifying. I had great creative freedom that let me explore all the areas I wanted to learn more about.
Since the timeline was extremely hectic, there is a lot of first-hand research and process that I had to skip. In the future I would like to take time to sit down with the user, perform more testing, gather direct user feedback, and build Pinch a design system.