Danse Macabre

Cocktail Bar Brand Identity



When
Fall 2018

Duration
6 weeks

Tools
Adobe Xd
Illustrator
Photoshop


collaboration
Individual
The Challenge

Students were asked to design a brand identity. It may be an existing brand or an imaginary brand. The brand’s symbol and logo should express its characteristics and be successful in communicating them.



Deliverables

Basic System Design: Brand Symbol, Logotype, Signature, Color System








Full Documentation